In this contemporary business environment, data analytics has become an integral part of marketing. Data Analysis is a process of analyzing raw or unstructured data to gain insights and trends.
With the advent of smartphones, GPS sensors, cheap internet, the cloud, and the Internet of Things (IoT), the evolution of big data took place. According to TechJury, more than 2.5 quintillion bytes of data are being generated by internet users per day.
These heterogeneous data are regarded as assets for any company globally as it helps businesses predict consumer behavior. Managing such a large set of data with the help of traditional business intelligence tools is next to impossible. You can also check out The Business Blocks for Systematizing Your Business with Low Code Tools.
Thus, every company (either large or multinational) hire data analysts at a hefty salary package to scrutinize information using data analysis tools. One of the brightest example is the corporate giant Uber, that decided to hire Scala developers and Machine Learning engineers for its Big Data Platform Michelangelo. Therefore, taking up a data analyst course in 2021 is a wiser decision for a rewarding career.
Role of Data Analytics in growing business
1. Helps in setting realistic goals
Before starting a business, it is crucial to draw up a proper plan of action to move in the right direction. Here, data analytics comes into play. Data analytics help businesses find trends in the market. It provides a clear idea of goals along with their outcomes. Besides this, an insight into data can offer endless opportunities to build and grow a business.
2. Supports in decision making
Data analytics helps make better decisions for a business. With the help of big data, data analysts analyze and create crucial insights to improve business decisions. Data analytics are also beneficial in interpreting and monitoring emerging risks.
3. Helps in identifying ideal demographics
Data analytics also helps in gathering data of potential customers. With an insight into the large data sets, businesses can identify the ideal demographic. In addition, data analytics helps obtain competitors’ audiences’ crucial information as well.
4. Improves customer experience
Big data analytics allows businesses to know their customers in a much better way. Data analytics helps identify the pain points of customers and provides a personalized experience to each of them. Businesses will also get the opportunity to understand the entire purchase journey of their customers.
5. Increase revenues and lower expenditures
A business can use data analytics to boost sales and generate more revenues. With the help of data analytics, a company can uncover qualified leads, streamline prospect contacts and retain customers. A business can quickly identify which ad campaign is working or not based on insights drawn from large data sets.
Now that you have learned about the role of data analytics in growing a business, we will provide you an overview of a data analytics course. Aspiring data analysts can take a diploma in data analytics course in Canada. The one-year diploma program focuses on equipping aspiring data analysts with in-demand skills and knowledge required to analyze data with the help of tools and drive decision-making to improve the performance of any company. Enrolling in the program can help you leap ahead in your career. Hurry up!