There are plenty of people that will say ‘the high street is dead. However, while there may be fewer stores or more space for thrift stores, cafes, and popular discounted chains, plenty of independent stores are also looking to take advantage of the empty high streets to create their own little haven. So what about your store? How are you going to make your store stand out and hold your customers?
Unfortunately, with its speedy delivery for gifts, shopping, and even food, the online world makes it much harder for the high street to thrive. This is why as a small business owner, you need to work that little bit harder to make your store stand out.
4 Attractive Ways to Make Your Store Standout
The modern-day is the time of hardcore competitions. And to stay in the competition, you have to incorporate something special into your business. Hence, the customers will return to your shop because of your unique and progressive business style and marketing skillset.
Here are four ways to make your store stand out, and for sustaining on your ground, these four ways are the best option.
1. The Outside Counts
While usually, it’s about what’s on the inside that counts, the outside of your high street store is the first step to getting people through the door.
There are plenty of ways to make your store look inviting so that people are intrigued enough to head indoors. Then, all you have to do is let your product do the talking.
Never underestimate the importance of shop signage. If you can find a way for your brand or shop name to stand out, you’re a much better chance of staying open. Even better, if you can create the perfect Insta-worthy shop front, local millennials and influencers will be happy to spend a pretty penny with you. This also helps with getting your name out there for free using user-generated content.
2. The Value Of Experience
Now more than ever, people are looking for an experience rather than material goods. And high street shoppers are looking for far more than the actual product. The difference between online and offline shopping is the experience.
Barclaycard recently found that high street stores are tapping into the demand for in-store experiences. In fact, brands creating in-store experiences are benefitting from a 14% increase in annual turnover.
Experiences could include workshops and classes in an evening, exclusive in-store sales, live music, or special seasonal events are the best strategies to increase the sales margin of your store.
3. Top Tier Customer Service
You may not be able to offer the same prices as mega giants like Amazon, but you can offer a smile and top-tier customer service(like Walmart) for your store. Reputation can be a powerful thing for independent brands, so you’ll want to wow customers with your service in order to gain traction with their friends and family.
Maintaining a good reputation for customer service is tough, as one bad review can send you two steps back. If you want to get ahead, check out these tips for providing great customer service.
4. Take Your Efforts To Social
With all that user-generated content your shop front is creating, make sure to keep your social channels up to date. Social media plays a massive role in building brand loyalty, capturing new audiences, and transforming your small shop into a desirable brand.
When you believe in your brand, others will do the same. To make your brand stand out on the high street, you’ll need to invest in your store business’s external and internal aspects.
You might want to hang faux flowers rambling down the front of the store or install a colorful awning that can be seen halfway down the road. But these easy tips are always going to be more effective for your store advertisements(a must for store stand out) and branding. And when you are in the appropriate positions for the advertisements and the branding, your store will stand out from the other competitors.