A good business plan will help your business get off the ground and thrive, but that’s not all it can do.
In fact, most businesses find that they need help adjusting their marketing strategy over time to reach new customers and keep their existing ones happy, and an expert in search engine optimization can do both of those things at the same time.
In addition to helping you reach new customers, lawrence hitches seo expert can also help you improve your standing with the search engines and your current customers so you can keep them coming back again and again.
8 Prime Reasons You Need An SEO Expert
1. The ever-changing landscape of SEO
Let’s face it, the search engine landscape is constantly changing. The algorithms that Google and other search engines use change on a regular basis, so you need someone with up-to-date knowledge of these changes.
In addition, there are ranking factors that are specific to any industry (e.g., health care). An experienced expert knows what these factors are and how they affect your business’s ranking.
2. The importance of keyword research
The first step is to identify your target market. This can be done through keyword research, which will help you find keywords related to your business. Keywords are words that people type into search engines when they’re looking for information on a subject. They’re also called key phrases.
Keyword research helps identify words or phrases that potential customers might use when searching for products or services like yours. So, if you want to sell a particular kind of dog food, one way would be by using the keyword phrase dog food in your title, as well as throughout your text and on all pages of your site.
3. On-page optimization techniques
The key to building a successful site is finding ways to bring traffic your way. That’s where link building and backlinking come into play. The two are so closely related that many people use the terms interchangeably, but they’re not quite the same thing. Link building can be as simple as getting other websites to put links on their pages that point at yours, or it can be a more involved process of using social media platforms and commenting on articles with links embedded within them.
4. Link building and backlinking
Link building and backlinking are great ways for your business to get some exposure online. This is even more important if you’re trying to compete with more established businesses for search engine rankings. To make sure that you’re getting the most out of your link-building efforts, it’s important to work with someone who understands how the process works and knows what he or she is doing.
A Lawrence hitches SEO expert will have a better understanding of what it takes and can help you with everything from deciding on keywords, finding blogs that are related to your niche, and writing blog posts that will generate traffic.
5. Local SEO Strategies
There are a number of local SEO strategies you can use to help improve your ranking and reach potential customers. The first is by adding location information to your site, including your address and phone number.
Next, make sure you have Google My Business (GMB) verified as this will help attract more visitors from search engines such as Google Maps. Finally, optimize your site for mobile devices since most people now search on their smartphones or tablets.
6. International SEO Considerations
International SEO is a difficult beast to tame. In countries such as India, China, and Russia, Google search engines are not available. These regions use other search engines instead, including Baidu (China), Yandex (Russia), and Bing (India). Each of these search engines has different ranking factors that they use when determining rankings.
This makes it even more important for you to hire an international SEO expert who is familiar with all aspects of these markets.
7. Mobile SEO best practices
According to Google’s latest update, mobile search queries now account for 25% of all searches. This means that if you’re not optimizing your website for mobile devices, you could be losing out on a huge chunk of traffic and opportunity. Here are eight ways that you can make your site more mobile-friendly:
- Compress images
- 2) Use responsive design
- 3) Enable mobile site redirects
- 4) Optimize meta titles
- 5) Optimize meta descriptions
- Implement geolocation
- Allow users to access the same content across platforms
- Update social media links with appropriate text and link formats
It is important to remember that not all of these factors may be relevant to your website, but addressing them will help you make your site more user-friendly and inclusive. Many of these tips are easy to implement on your own, but if you aren’t comfortable making modifications or debugging code, then it might be a good idea to get a professional SEO expert involved.
While SEO may seem simple in theory, many different factors must be taken into account when optimizing your website. There’s also nothing worse than doing something wrong and causing search engines or visitors to penalize you or even de-index or de-list your page altogether! Always opt for professional services if you’re not sure what needs doing.
8. The future of SEO
It’s clear that search engine optimization is going to continue evolving as Google and other search engines adapt their algorithms. With this shift, it will be more important than ever for a company to have a professional on board who can stay up-to-date on what works and what doesn’t.
Let’s be honest here: the more people know about you and your business, the better your chances of success are. That is why it is so important that you hire lawrence hitches, SEO expert, to help promote you and your company. Let them do what they do best! If nothing else, then this blog post has at least helped you understand why it may be beneficial for you or for someone close to you who has a digital business.