Having high-quality, high-value businesses as your clients is like hitting a gold mine. Regular one-size-fits-all marketing campaigns will not do the job to target such high-value prospects. So, you need to craft personalized marketing campaigns to target high-value prospects.
Using a well-planned out account-based marketing strategy would help you score such clients for your business.
Herein, the marketing and the sales department work together to capture and delight important and relevant clients for the business. Using ABM systems, you treat each client as a separate, and you personalize their buying journey by customizing each piece of content and every line of communication catered to them.
By making the buying journey personalized, you can achieve better results as you would be wasting fewer resources and spending time on necessary things. Moreover, ABM also helps you achieve a higher degree of client satisfaction.
So, if you are planning to implement ABM systems into your organization, here are four account-based marketing tips you might need to know. Read on.
1. Align sales and marketing
ABM is a strategy that can do wonders for your business. But, you need both the marketing and sales team to work together to create seamless campaigns for the prospects.
Aligning both teams is one of the system’s prerequisites as they need to choose from the targeted leads, prioritize them, craft personalized content, and close the deal.
So, proper communication and an integrated CRM dashboard can help every team in the organization be on the same page regarding the sale.
2. Use predictive analysis
Analytics is a great tool for any department as it provides you with foresight and helps to set targets for the future. Using predictive analysis will help you identify and prioritize the accounts that have a higher chance of becoming your client.
It would help departments understand what communication strategy would work best for that prospect.
Using predictive analysis would help you attain better engagement, targeting, personalized content, and higher conversion rates.
3. Use SEO
So, whenever an advertisement or a promotional campaign piques your interest, what is the first thing that you do?
Well, most people would agree that they head on to Google to find more about the product or the service.
So, you must take advantage of SEO and focus on longtail and LSI keywords to capture prospects that are searching on the engine for the same thing.
Using SEO search metrics and past data, you can find out the search trends, monitor the performance of the keywords, and determine the channel through which the lead came to alter and optimize your ABM strategy.
One of the best things about having technology at your disposal is automation. You must take full advantage of all the automation features your ABM system and CRM offer you. Using automation features can target your marketing efforts and assess different metrics. You can set up workflows based on specific actions and conditions, automate content delivery to the right clients at the right time, and get metrics to optimize for the future.
These are the four account-based marketing tips that are used as a strategic approach to marketing that involves personalized outreach strategies for each target account.