Few would deny the tremendous opportunities the web, tech, and e-commerce have brought to retailers over the last 20 or so years. However, while the internet has indeed helped firms expand and grow, there are still some undeniable challenges that face all online website visitors and retailers, no matter the size, sector, or location.
The very nature of e-commerce stores can make them a rather impersonal set-up. While selling online can offer tremendous cost-savings and advantages, it also brings a unique set of challenges for retailers.
Just for a start, the lack of personal contact and attention often proves to be a compelling reason for would-be shoppers to drop out of the shopping experience entirely – a genuine phenomenon often called Shopping Cart Abandonment (SCA).
4 Ways To Convert Your Website Visitors Into Confirm Sales
Even the biggest and most successful online brands suffer from many of the same problems encountered by the smallest retailers. However, there is help at hand if you do just a little online research.
Articles like https://webpresence.digital/uk-blog/attract-website-visitors-convert-customers/ give in-depth explanations of how to increase your conversion rates—at the same time, keeping website visitors and customers engaged.
Also, if you’re looking for some quick and easy tricks used by the pros, try some of the following ideas:
1. Increase Your Visibility Online:
Rule 101 of finding and attracting new website visitors is to make your site as visible as possible in search engines. It’s estimated around 70% of all consumer journeys start with an online search, typically in Google, which dominates the search engine market and accounts for around 92% of all search-engine-generated traffic online.
Using Search Engine Optimization (SEO) on your site will help propel your pages higher up the Search Engine Results Pages (SERPs) and drive more traffic.
2. Develop A Strategy For Your Site:
A website can be many things: a lead generator, an out-and-out e-com store aimed purely at sales, a source of information for customers to learn more, and so on. Before you even publish your first page, you should have a clear idea of what you want your site to achieve – and stick to it.
Sure, it’s theoretically possible to try and be all things to all people but, the truth is if you don’t have a clear message for your website visitors (and a clear idea of what you want them to do), then it’s unlikely they’ll react the way you expect.
3. Use Clear Call-To-Action (CTA) Prompts:
A Call-To-Action (CTA) is a very simple, clear way of giving site visitors a prompt to do something, whether that be to email for more info, to call you to place an order, or to move forward through the buying process.
CTAs are one of the most effective ways to handhold your website visitors and encourage them to follow what you want them to do. A direct CTA is triggering the intentions of the leads, and within a few days, your website visitors are going to be a confirmed sales conversion.
4. Keep The Shopping Cart And Checkout Links Visible At All Times:
If you’re in a department store, it’s highly unlikely you’ll find yourself searching for a place to pay – and this same rule should apply on your website too. By keeping the checkout and shopping carts clearly visible, you’ll make it easier for website visitors and customers to complete their purchases.
Also, using thumbnail images in carts to remind people what they’re buying can help provide sufficient impetus for users to click finally and checkout. In addition, more user-friendly graphics and easy website login and logout are creating a good impression on the visitors.
These all four tips are going to increase the number of your website visitors. But increasing the visitor’s numbers is not enough. Along with the visitor numbers, you have to develop more lead generation strategies. These strategies are not only going to increase your online visibility. Along with the online visibility, your visitor’s impressions will also increase.