Organic search drives more than half of website traffic on popular search engines. I guess you know that you need to optimize your website and content to rank your website in search engines. That’s where SEO comes into the picture. However, there are three main important aspects of SEO, and they are:
- On-page SEO
- Off-page SEO
- Technical SEO
Although every part is essential, on-page SEO can significantly improve your website performance. If you don’t have the right skills or resources, it’s better to hire an agency. Igloo is one of the top SEO agencies in Dubai.
Top Five On-Page SEO Strategies
Below are the top five on-page SEO tactics to rank your website well. You can optimize your site with the following tips.
1. Use Keywords in Title Tag, Meta Tag, Headers:
Keywords are the key in on-page SEO. Ensure that you use the keyword in the title tag, meta tag, and headers. If you are not sure what these tags are, continue reading.
As the name suggests, it’s the name of the topic that you will explain about. Ensure that it’s catchy and contains the keyword.
It’s a short description that you find below the Title and URL on the search result page. It gives you an idea of the topic and what does it answer the query. Ensure that you use the keyword in the meta tag.
Headers help you to highlight important points. You divide the whole content into segments using different headings and subheadings. Try to use the keyword in those headers naturally.
Since Google bots and crawlers find keywords in these tags, you need to ensure that you use keywords in these tags.
2. Maintain Proper Keyword Density:
Google bots and crawlers cannot understand the context of your content. Google search algorithms try to find the most accurate search result by matching frequently used keywords in the content. However, ensure that you don’t forcefully inject the keywords into your content.
Google keeps a record of everything; if you stuff keywords in your content, a user may not visit your site ever again. It will create a bad impact based on user-experience. So, it’s important to know to maintain a proper keyword density of 0.5-1.5% keywords in your content. However, the keywords must be placed naturally within your content.
3. Optimize Anchor Text For Internal Linking:
Do you know what internal linking is? It’s a smart way to retain your audience on your website for a longer time. It also tells the user that he/she can get useful information on different related terms on the same topic.
For example, I can link the term ‘off-page SEO tactics’ and redirect you to another web page on my website. If you are investing in off-page SEO, avoid these critical mistakes while optimizing your website.
4. Optimize Your Image:
Optimize your images by putting the keyword in the alt text description. More importantly, you should reduce the size of the images without affecting the quality. For that, you need to use a good quality image compressor, which can reduce the size but won’t affect the quality.
When you use images in your content, ensure that they are free from copyright issues. You can use public domain or premium tools to use images in your content.
5. Content Audit:
After all, most content creators don’t think about their existing content. If you don’t update your old content, it can create a negative impact on your website. Maybe the information you provided earlier has outdated.
For example, you wrote an article on the best SEO trends two years ago, but you haven’t updated it since then. Now, if a visitor finds that article, he/she may not return to your site again because those trends are no more valuable today. So, it’s crucial to update your content from time to time.
Although there are several on-page SEO techniques, the above five tactics are essential. Remember, content matters at the end of the day. So, write useful and relevant content to retain your audience. SEO can only boost and optimize your site, but if your content quality is not good, it’s hard to grow your business.
Lucia Patterson is the woman behind TheLegalGuides, a blog solely focused on legal guides, tips, and advice. Lucia loves essay writing and blogs at EssayWritingGuides from her college days. Online Marketing Tools, Smart Business Daily, Emblem Wealthare some of another sites, she is used to contribute.