Custom food packaging is one of the best ways to convey a brand message and emotionally trigger consumers to purchase an edible product. It also fully protects the items from leakage, breakage, and damage, as it is made specifically to fit product size, type, and specifications.
Using personalization techniques with packaging is cost-efficient and extremely effective in the long run. Custom packaging has a tremendous positive impact on brand awareness, helps boost reputation, and vastly increases brand loyalty.
Keep on reading to learn how to choose the right custom packaging for your product and how your food business could benefit from it.
What is custom packaging?
Custom packaging stands for a distinctive packaging design, tailored to accurately represent a brand and a product. The purpose of custom packaging is to become easily recognized as a unique business, connect with clients and stimulate sales.
Unlike standard packaging options, custom alternatives are steering away from conventional packaging practices. The process of tailoring includes modifying the size, colors, shape, material, design, functionality of the food, and confectionery packaging to perfectly fit the product.
5 advantages of custom food packaging
1. Building brand awareness
Brand awareness and increased visibility are one of the top advantages of custom food packaging. By choosing tailored options, you make a statement. That statement can be used as a form of advertising for building reputation and proving credibility.
Custom packaging is the perfect opportunity to show off your products and get people interested in your brand. After all, the packaging is the first thing a client sees, so it helps them get a first impression of what your food company stands for. When done right, tailored packaging gets your brand name out there.
Beautiful and interesting designs always draw attention and client interest. They can help you boost visibility and even create a social media buzz around your brand. And the best news is, you don’t need to alter your ads budget to get results.
2. Differentiating your brand
Custom packaging for the food industry embraces the idea of uniqueness – what makes you different, what makes your products stand out from the competitors.
Sometimes adding your logo to the packaging is not enough to capture the attention of potential buyers looking for your products. Your packaging has to be easy to spot and recognize at glance. That is why you need to follow a branding strategy and carefully choose packaging designs, color combinations, fonts, visual elements, and materials.
3. Creating a memorable customer experience
Being easy to notice is great, but not as great as creating a memorable customer interaction and experience. The client experience starts with the packaging. Before they even have a chance to consume your products, customers have to receive and unbox them. To make sure clients have a great time during the unboxing process, you have to invest in custom food packaging that triggers the senses.
Think about what materials to use for the packaging, as the first contact the customers have with your products is when they hold the package. Selecting delicate, highly textured or gentle-to-the-touch materials will certainly make the experience a bit more enjoyable (to the point clients would not want to throw the packaging away).
Other ideas to consider include adding fragranced elements to the packaging, putting in a filler to increase anticipation, and adding some mystery.
Another way to create a memorable experience is to think about custom food packaging as a permanent storage unit at home. That means the packaging should have great protection qualities and be easy to store and convenient to use both before and after unpacking.
4. Reducing delivery costs
One of the best advantages of custom food packaging and confectionery boxes is that it actually lowers transportation expenses and is extremely cost-effective in the long term.
No more need to pay for extra package weight due to the usage of premade packaging.
Custom packaging for food requires less material to make (so you save from supplies as well). Respectfully, the lightweight packaging makes the final packaged product lighter, so you can send more packages for a lower cost of shipping.
5. Taking care of the environment
If you decide to use sustainable materials with your custom packaging, your brand will reduce its footprint and have a great positive impact on the environment. In recent years, clients tend to be more interested in protecting the planet and making environmentally responsible purchases. So sustainability is the way to go.
Moreover, with eco-friendly and biodegradable packaging alternatives you can use sustainability to build a reputation as an eco-aware business and attract more clients interested in saving nature and pursuing a green lifestyle. Paper, cardboard, and plant-based ink are some of the best materials to consider for your food packaging and ensure the success of your business.