A story develops a connection between the writer and the reader. If it is a good story, then the relationship can lead to trust, excitement, and admiration.
Starting from Nike to Airbnb, every well-known brand has found success by conveying a consistent story. A compelling brand narrative will help you build an audience that is truly invested in your product and services.
Businesses can step into this by stating their own story. But how would you tell your brand story? And what type of story do you want to convey to them? In this article, you will discover 5 must-have features required for a successful brand story.
Why Is Brand Storytelling So Important?
Brand storytelling refers to a tactic that helps you boost your audience rate by building an emotional connection. Moreover, the brand story is no less than an amalgamation of what your brand does, who you actually are, and what you actually care about. It is basically the story of how your brand originated.
This eventually helps in making your brand competitive in the long term. But have you ever thought about how entrepreneurs tell stories? The process is not something easy. But additions like features certainly make it easier for a budding businessman to share their side of the story with their audience.
How To Get Started With Storytelling?
In order to make your brand storytelling effective, the first thing that you have to do is define who your brand actually is. Define your brand heart first. This will be your primary purpose, along with including the mission, vision, and purpose of your brand.
Storytelling helps you to boost brand awareness. It is the act of entailing a story with the help of different digital means. It could either be a social media post, a video, or an image. The intent is to capture your audience’s attention and strengthen your bond with them.
5 Must Feature For A Successful Brand Story
I have said much about brand storytelling. But you deserve to know how a good feature helps in storytelling. Here are 5 main features of a successful brand story.
1. Needs To Be Authentic And Consistent
When thinking about the brand story, it is necessary to start from the initial stage and consider these questions:
- Why does a brand exist?
- What is the gap between the market that led you to introduce the brand?
- What were the early days be like? Consider whether you are a part of a start-up or an MNC.
- What does the brand offer?
- How is the brand different from the rival brands?
Once you have answers to these questions, you can build the blocks required to create the brand story. This will also help inform the audience about the About Us page, its social media presence, and its marketing strategies. Thus, keep your story authentic.
2. Must Be Well-Communicated
You can convey an effective story when you communicate to the audience about the issues you would be solving. For instance, from simple things like electronic goods to ethical clothing brands, it is important to include this in the brand message.
If you are branding for an ethical clothing brand, you should maintain your social media presence and compel a story on the About page. This will create a positive impact on the audience who are looking for sustainable clothing brands.
Thus, when you communicate about your brand, it holds a major part of the brand image. You can visit the Vantage Branding design agency to learn how to add more features to your brand story.
3. Must Take Customer Perception Into Account
An effective brand story is something that creates an impact on the audience in every stage of the customer journey.
One way you can ensure this is through conducting research. You can collect data and interpret them in two different ways. Firstly, by asking the customer about their preferences, and secondly, by using the customer data by browsing the purchase history.
The data will help you build a picture of the primary audience, and this will help you know them better.
However, it is also important to ask yourself a few questions before you know your customer:
- What are their taste, dreams, and ambitions?
- What issue are you trying to solve?
- What is the core demographic that you would target?
4. Must Form Connection With The Community
Building a relationship with the audience is a two-way path. While you provide a quality product and service, more is needed to ensure that the audience will accept and love your brand but will also keep coming back to you for more.
In order to build a faster sense of connection, you can use the social media network to reply to different queries and feedback and interact with the customers who have taken the time to interact with you.
You can also repost images, tag customers who comment positively, and simply like the comments.
5. Must Build The Character
Effective brand storytelling requires a brand character relatable to the target audience.
If you work for a large corporation, use authoritative and formal language so the customer trusts the brand easily. But if you are a new brand that is targeting millennials, you can choose to use witty sentences and add humor as a way of communication.
Unique Story Induce Successful Brands
You must have noticed that some brands can convey a story with their brand advertisement or through a blog. They are creating a narrative that caters to the emotional responses of their target audience.
As a marketer, you eventually know that a brand story is essential. Even if the professionals and experts are full of tips and tricks about building a brand, it is at times difficult to pinpoint what makes a brand successful.
Thus, remember to keep the story simple so the audience can understand and engage with the brand for longer.