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Top 20 YouTube Influencers Making Waves Across Genres

In the dynamic realm of digital content creation, YouTube has become the epicenter of influence, a platform where personalities from various genres captivate audiences worldwide. These YouTube influencers entertain and shape trends, significantly impacting pop culture.

In this article, I will delve into the lives and content of the top 20 YouTube influencers who are making waves across genres. And if THAT is what you want to know, then you have reached the right place! Keep on reading this blog till the end to learn more…

Best YouTube Influencers on The Internet Now!

Best YouTube Influencers on the Internet Now

While anyone can influence you in your life, following social media influencers need not always be so serious. And that becomes even more real when it comes to YouTube!

YouTube influencers are not like the ones on LinkedIn. They are not here to tell you about how to run your business. Or they even might!

Basically, I am trying to say that there are no single criteria for anyone who is an influencer on YouTube. There is no set genre for these YouTube influencers to be what they are to have the massive audience they have.

I will discuss the best YouTube influencers in this part of the blog. In a YouTube landscape filled with diverse talents, these influencers stand out for their unique voices, engaging content, and ability to connect with audiences on a personal level.

1. PewDiePie: The Reigning King of YouTube

Firstly, with a subscriber count reaching astronomical heights, PewDiePie (Felix Kjellberg) is the undisputed king of YouTube. Just like Cassey is popular as a fitness influencer, Felix is popular for his gaming commentary and meme reviews. PewDiePie has carved out a niche that resonates with millions of viewers.

2. Emma Chamberlain: Redefining Vlogging

Secondly, we have Emma Chamberlain. She is the epitome of relatable content. Her vlogs feel like catching up with a friend, filled with quirky edits and genuine moments. From coffee runs to candid life reflections, Emma’s authenticity resonates, making her a leading force in redefining the vlogging landscape.

3. Dude Perfect: Masters of Trick Shots and Entertainment

Thirdly, there is Dude Perfect. He turns ordinary into extraordinary with jaw-dropping trick shots. Their infectious enthusiasm and camaraderie create a viewing experience that’s part adrenaline, part laughter. They’ve turned playing with sports equipment into a global entertainment phenomenon.

4. Liza Koshy: The Comedy Virtuoso

Liza Koshy’s comedic genius shines in her sketches and vlogs. Her humor is a delightful blend of wit and charm, making her one of the most beloved entertainers on YouTube. Additionally, Liza’s charisma is infectious, whether she’s impersonating her parents or creating quirky characters.

5. David Dobrik: A Maestro of Short-Form Content

David Dobrik’s vlogs are a whirlwind of fun, surprises, and genuine friendships. His ability to pack excitement into short videos is unmatched. From giving away cars to orchestrating wild stunts, David’s content is a rollercoaster ride of laughter and unpredictability.

6. Jenna Marbles: The OG YouTube Sensation

Jenna Marbles, a pioneer in the YouTube space, continues to captivate with her humor and versatility. Furthermore, her evolution from hilarious skits to insightful commentary showcases her adaptability and enduring appeal. Jenna’s authenticity and unfiltered approach make her a timeless favorite among viewers.

7. Casey Neistat: Storytelling through Cinematic Vlogs  

Casey Neistat’s vlogs are cinematic masterpieces that tell stories in a way only he can. From documenting his daily life to tackling social issues, Casey’s unique perspective and engaging visuals set him apart. Additionally, his influence extends beyond YouTube, leaving an indelible mark on the vlogging landscape.

8. James Charles: Beauty and Beyond

James Charles has redefined the beauty industry on YouTube. Beyond flawless makeup tutorials, his vlogs offer a glimpse into his life, creating a connection with his audience. James’ unapologetic approach to self-expression has made him a trailblazer in the beauty community.

9. Markiplier: Gaming with Heart

Markiplier’s gaming videos go beyond just playing; they’re a journey of emotions. Furthermore, his genuine reactions and heartfelt commentary create an immersive experience for viewers. Besides, Markiplier’s philanthropic efforts further showcase the positive impact influencers can have on the world.

10. Ninja: Elevating Gaming to New Heights

Ninja, aka Tyler Blevins, has become a household name in gaming. His unparalleled skills in Fortnite and engaging personality have elevated him to celebrity status. Ninja’s influence extends beyond YouTube, marking him as a pivotal figure in the gaming industry.

11. Tati Westbrook: Beauty Guru Extraordinaire

Tati Westbrook’s channel is a beauty haven. Her meticulous reviews and skincare routines make her a trusted source in the beauty community. Tati’s authenticity shines through, creating a space where beauty enthusiasts find genuine recommendations and valuable insights.

12. Ryan’s World: A Kid’s Perspective on Fun

Ryan Kaji, the young dynamo behind Ryan’s World, embodies the joy of childhood. His playful videos, often featuring toys and imaginative play, resonate with young audiences worldwide. Ryan’s infectious enthusiasm and creative exploration make him a unique and beloved presence on YouTube.

Rhett McLaughlin and Link Neal bring a perfect blend of humor and curiosity to Good Mythical Morning. From taste tests to bizarre experiments, their chemistry and genuine friendship create a welcoming space for viewers to start their day with a dose of laughter and entertainment.

14. Safiya Nygaard: Exploring the Unusual

Safiya Nygaard’s channel is a treasure trove of exploration into the unconventional. Testing strange beauty products and diving into unique fashion trends, Safiya’s witty commentary adds a humorous touch to her insightful and sometimes bizarre adventures.

15. Shane Dawson: Documenting the Extraordinary

Shane Dawson’s documentary-style approach delves deep into various topics, from internet mysteries to personal experiences. Also, he might not look as great as the Armenian influencers, but he is a good content creator indeed! His ability to unravel stories with transparency and vulnerability and create captivating content resonates with a broad audience seeking authenticity in the digital realm.

16. Gigi Gorgeous: A Trailblazer in The LGBTQ+ Community

Gigi Gorgeous, a trailblazer in the LGBTQ+ community, shares her journey with authenticity. Her makeup tutorials, lifestyle vlogs, and advocacy work make her a standout among top YouTube influencers.

17. The Slow Mo Guys: Mesmerizing Slow-Motion Explorations

Gavin Free and Dan Gruchy, the minds behind The Slow Mo Guys, turn mundane moments into mesmerizing spectacles. Besides, their slow-motion explorations, capturing everything from splashing liquids to explosive reactions, showcase the beauty and intricacy of the world when viewed in super-slow motion.

18. Philip DeFranco: Unfiltered News Commentary

Philip DeFranco is the go-to source for unfiltered news commentary. He engages viewers in thoughtful discussions by breaking down complex topics with clarity and a touch of humor. Philip’s commitment to delivering news with nuance makes him a trusted figure in the ever-evolving landscape of online information.

19. NikkieTutorials: A Makeup Artist Extraordinaire

Nikkie de Jager, known as NikkieTutorials, is a true makeup maestro. Her transformative beauty tutorials, bold makeup looks, and genuine product recommendations have solidified her position as an influential beauty community figure. Nikkie’s passion for makeup is contagious, inspiring viewers to embrace their creativity.

20. H3H3 Productions: Comedy and Commentary

Lastly, Ethan and Hila Klein of H3H3 Productions blend comedy and commentary seamlessly. Their reaction videos and podcast discussions dive into internet culture with a humorous twist. With a unique ability to find humor in the absurd, H3H3 Productions keeps audiences entertained, offering insightful commentary on the ever-evolving online world.

How to Find YouTube Influencers for Marketing?

How to Find YouTube Influencers for Marketing

Finding the right YouTube influencer for your needs involves careful consideration and research. Here are key factors to keep in mind:

1. Relevance to Your Niche:

Firstly, ensure the influencer’s content aligns with your niche or industry. Relevance is crucial for effectively reaching your target audience.

2. Audience Demographics:

Secondly, you should analyze the demographics of the audience of the selected influencer. Consider factors such as age, location, interests, and buying behavior. Furthermore, this will help you ensure they match your target market.

3. Engagement Metrics:

Thirdly, look beyond subscriber count and focus on engagement metrics like likes, comments, and shares. High engagement indicates an active and responsive audience.

4. Content Quality:

Fourthly, assess the quality of the influencer’s content. Professionalism and creativity in video production contribute to a positive perception among viewers.

5. Consistency and Frequency:

Fifthly, check how often the influencer posts content. Consistency is key for maintaining audience interest and ensuring your brand gets sufficient exposure.

6. Brand Alignment:

Sixthly, evaluate the influencer’s values and the types of brands they have collaborated with in the past. Ensure their image aligns with your brand’s values and image.

7. Authenticity and Trustworthiness:

Authenticity is crucial in influencer marketing. Look for influencers who genuinely connect with their audience. This authenticity can positively impact your brand.

8. Previous Collaborations:

Investigate the influencer’s track record with previous collaborations. Assess the success of these partnerships and whether they align with your goals.

9. Reach Beyond YouTube:

Consider an influencer’s presence on other social media platforms. A diverse online presence can amplify the impact of your campaign.

10. Compliance with Guidelines:

Ensure the influencer complies with advertising guidelines and regulations. Transparency about sponsored content builds trust with the audience.

11. Communication Style:

Assess the influencer’s communication style. Ensure it aligns with your brand’s tone and values to maintain a consistent message.

12. Cost and Budget:

Clearly define your budget for influencer marketing. Different influencers may have varying rates based on their reach and influence.

13. Measureable Metrics:

Establish key performance indicators (KPIs) for your campaign. Determine how success will be measured through increased brand awareness, website traffic, or product sales.

14. Long-Term Potential:

Consider the potential for a long-term relationship with the influencer. Consistent collaborations can build stronger brand associations.

15. Monitoring and Analytics:

Lastly, implement tools for monitoring the success of your campaign. Track analytics to understand the impact on your brand’s visibility and engagement.

Wrapping It Up!

In conclusion, these top 20 YouTube influencers represent the diverse landscape of content creation on the platform. From gaming and beauty to comedy and lifestyle, their impact extends beyond the screen, influencing trends and shaping the digital landscape.

As YouTube continues to evolve, these influencers remain at the forefront, captivating audiences with their creativity and authenticity. Keep an eye on these names— they are the trailblazers defining the future of online content.

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Ankita Tripathy

Ankita Tripathy loves to write about food and the Hallyu Wave in particular. During her free time, she enjoys looking at the sky or reading books while sipping a cup of hot coffee. Her favourite niches are food, music, lifestyle, travel, and Korean Pop music and drama.

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