Are you working on the next advertising campaign for your company?
Here is everything you need to know about car wrap ads and how you can create a traffic-stopping design for them.
Car Wrap Advertising Defined
You have probably seen hundreds of car wrap advertisements, whether you know it or not. They are common because of their practicality and affordability. Essentially, car wraps are moving billboards, and the goal is to catch the eye of a driver that can see them. This is especially great for companies who already own vehicles for day-to-day operations.
What Can Car Wrap Ads Do for Your Business
You may be wondering how effective a car wrap advertisement could actually be. Especially when compared to other forms of advertising like billboards or wallscapes. In actuality, car wrap advertising is just as effective as billboards and provides an array of other benefits that you might not be aware of.
Here are a few benefits car wrap advertising can bring to your business.
1. Raise Awareness of Your Brand
The first and primary goal of car wrap ads is to raise awareness of your brand. Car wrap ads can be placed on your vehicles and raise local awareness. They can also be placed on other vehicles in other cities to raise national awareness for your business. It just depends on which markets you want to reach the most.
2. Provide Vehicles with Protection
Many businesses opt out of car wrap advertisements because they fear the wraps will damage their vehicles. In reality, car wraps are easily removable and actually protect vehicles from typical wear and tear. They act as a protective shield from the weather, rogue rocks, and other debris that your vehicle may come in contact with.
3. Allow for Cost-Effective Ad Placements
Car wrap ads are very cost-effective, especially if you own the vehicle. Compared to billboard ads in major cities, car wrap ads are much cheaper and often just as effective.
4. Ad Flexibility
As mentioned before, car wraps are easily removable. This means that you can swap out ads at any time. This is great for companies that like to regularly switch campaigns. This is also a nice cushion for those who aren’t sure if an ad campaign will do well. You can change it at any time!
Tips for Designing Your Car Wrap Ads
Now that you have a working understanding of what car wrap advertisements can do for your business. It is time to dive into the design. The design is everything. You can have wrapped cars all over the city, but if the design is boring and not memorable, your brand won’t get the recognition you have been hoping for. So, make the most out of your car wrap ad campaign with these design tips.
1. Make Them Memorable
The first tip is that your design must be memorable. Remember, this ad is mobile, so most people will only have a few moments to look at it and process what it is. If you want this ad to do its job, it must be as memorable as possible. This could mean it has a catchy slogan, memorable image, or even a strong collection of colors.
2. Choose Your Brand Colors
You likely already know this tip, but it is important to point it out nonetheless. Using your brand colors is the best way to build brand recognition. Especially if you have a unique or strong compilation of brand colors. You want people saying, “have you seen that red sign all over town? I love that one”.
3. Be Innovative
Innovation is always helpful in advertising. Just like every other industry, advertising goes through waves of ideas. The best ads break this mold and initiate the next wave of ad ideas. So, don’t be afraid to think outside the box and do something no one else is doing. Being set apart is good!
4. Know Your Audience
Whether your audience is the general public or adults above 45, know who they are and how to make a design they can identify with. Work closely with your market research team to understand who you need to reach, then go from there.
5. Let the Professionals Do It
Designing a great ad is no easy task. In some cases, in-house designers are great for this. In others, it’s best to hire a third-party design company to take care of it. Either way, let the professionals design your ad. They know how to make it concise, informative, memorable, and on brand, so you can get the most out of it.
Car wrap advertising is one of the best ways to raise brand awareness in any city. The more traffic a city has, the better it will work for you. All you have to do is follow these five tips to create the best design for your company. Then you can just sit back and watch it work its magic.