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Keyword Research For PPC: Finding The Right Keywords

The foundation for any successful PPC ad or campaign is its research keywords. It is vital to choose the best keyword to bid on the most likely to result in conversion and clicks.

Keyword research is a part of art and science. This is because it is a part of using the myriad tools at the disposal, but also understanding the customer and predicting which condition you are typing into the search box. 

One of the best ways to ensure that the ads appear at the right place and time is when they search for the products and services you offer. 

Thus, the starting point of keyword research should be the landing page of the website in which the ads are linked. You can initiate it by scanning every page and thereafter harvest the relevant keywords from the text.

Knowing that you require a PPC keyword is easy enough, but what is challenging is knowing which one you should need. In this article, you will discover tips that will help you find the best keyword research for PPC.

The Importance Of Keyword Research In A PPC

The ultimate aim of a website is to stay ahead in the race for search rankings. It is the way to find more prospective buyers and increase business opportunities.

Keyword in a PPC is highly significant as it directs the user to the website. With the help of keyword research, you can explore new ways to create a discoverable website. However, let us try to understand its significance in a pay-per-click advertisement.

Precision Targeting

With the help of relevant keyword research, one can easily manage the precision targeting in a business. Keyword research enables one to reach the target audience effectively, thereby increasing the likelihood of conversion.


When an individual focuses on high-converting keywords, it will help optimize the PPC budget and, after that, reduce spending waste.

Competitive Edge

With the help of keyword research, businesses can uncover the untapped potential. They provide you with the opportunity to study the strategy of the competitors. It is important from the point of view of research. 

Enhance The Ad Relevance

The relevant keywords align with the user’s search intent. Ultimately, it results in higher click-through rates and, at the same time, better quality scores.

Keywords also enable the organization to improve quality scores and attain long-term campaign sustainability.

Ways To Find The Right Keyword For PPC

What keywords will be most effective, and how can one get them?  You can also get assistance from PPC management services, which can take your advertising campaign to new heights. 

Find The Right Keyword For PPC

 Below, you will come across different ways to optimize the research strategy for your PPC campaigns. 

1. Target For Branded Keywords 

One of the best ways to get more keywords for PPC is by targeting braided keywords, including the name of the brand and its competitors. 

There might be chances that you can run a search specifically for the business. If you intend to do that, make sure you are greeted with PPC ads that are owned by someone other than yours. 

Similarly, when you bid on keywords that include your brand name, you can claim the traffic searching for your product and services. 

2. Aim For Long Keywords 

It is necessary that you pay more focus and attention to the length of the keywords that you use

There can be some specific benefits of using longer keywords, and it is often a good idea to pinpoint the attention on longer the keywords. This is because longer tail keywords come with specific user search intent. Moreover, it enables driving traffic (with relevance) since they are more specific.

On the other hand, the additional advantage of using longer keywords is that it tends to have fewer rivals. 

Hence, longer keywords are more specific, and a narrow range of business firms bid on them, leading to fewer businesses bidding overall. 

3. Optimize The Voice Search Facility 

Voice search has become a popular feature for people who use mobile devices. Sometimes, people do not feel like typing the query but prefer to say it out loud. 

As this practice becomes increasingly popular, it can influence the different kinds of queries you search for. 

There might be times when you can search for “home cleaning services” to avoid typing “Where can I find home cleaning services?” To reach these users, you can consider targeting a complete sentence keyword that is relevant to the business ad. 

4. Can Use Competitor’s Keywords 

It is not an effective strategy to copy what your competitor does. Hence, there are instances where you can optimize from borrowing, and these keywords are one of the instances.

Whatever the competitors are ranking at present, you would also like to rank, particularly if you wish to outrank them. 

Prepare a list of keywords from competitors, then focus on crafting your content that surpasses what they are doing and have done so that you can rank above them. 

5. Strike A Balance Between Search Volume And Competition

When you are tracing for the PPC keywords, you must come across what the competition is possible. 

Finding a keyword with a high volume of search is also beneficial. This is because you reach more people when you rank higher than them. These factors can inversely correlate.

Therefore, the keywords with higher search volumes often have more competition, which can make it harder to bid on the business. So, make sure you use longer keywords with a lower competition rate. 

6. Consider Negative Keywords 

It is important to figure out what PPC keyword you would like to target, but knowing what keyword you do not want to target is also essential.

With the help of Google Ads, you can create a list of negative keywords irrelevant to the ad’s content. 

7. Look For Intent-Driven Ad Groups 

Your keyword research continues beyond creating a confusing list of keywords. Rather, you must organize the list into groups (the ad groups) that combine the related keywords.

For instance, if you want to employ pay-per-click to promote the latest suitcase, you can place a list of keywords to segment the people searching to buy a new suitcase and create two ad groups. 

Group And Manage Your PPC Keywords 

Remember, you should refrain from bidding on the most popular keywords, which might be more costly and competitive. 

When you incorporate the use of a tool, it will help you choose and prioritize the best keyword for your PPC ads. It will highlight your search terms with relatively high volume and relatively low cost.

Thus, improve your PPC keyword research, from crafting landing pages to finding the right keyword. 

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Debamalya Mukherjee

Debamalya is a professional content writer from Kolkata, India. Constantly improving himself in this industry for more than three years, he has amassed immense knowledge regarding his niches of writing tech and gaming articles. He loves spending time with his cats, along with playing every new PC action game as soon as possible.

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