68% of online experiences all have one thing in common: they started with the use of a search engine.
And, if you’ve ever felt like the search engine optimization world is constantly changing, then you’re correct. There are always new updates and features, along with the constant need to adapt to these changes.
That being said, you’re probably already aware of just how important SEO marketing is for your business, and if you don’t keep up with its trends, your business won’t go anywhere.
Top 7 SEO Trends Of 2022
So what does the future of the SEO field look like? Keep reading to learn about the top SEO trends this year!
1. Voice Search Will Be a Major
Nowadays, people are using voice search more and more to find what they are looking for online. In fact, 70% of people are expected to use voice search by 2022. That’s up from 31% in 2017.
As more people use voice search, you need to optimize your website content for it. In order to rank highly in the SERPs, you must be able to have your content read aloud naturally so that users can find it through voice search.
If your website isn’t optimized for voice search, you’re missing out on a huge opportunity to drive more traffic and get your content in front of more people. One way to make your content more natural for voice search is to integrate some natural language into it. This means that you write your content like a conversation between two people.
2. Blockchain Will Be Big
More businesses are choosing to adopt blockchain technology, which is primarily used for cryptocurrencies such as Bitcoin. Blockchain technology is projected to be a $23.7 billion industry by 2021.
With more businesses utilizing blockchain tech, the demand for people specializing in blockchain and SEO will also increase. If you’re interested in incorporating blockchain into your SEO campaigns, you can do so by making your content more interactive and user-friendly.
One of the most important aspects of SEO is making sure that your content is engaging. Incorporating interactive content into your blockchain campaign can make your content more engaging and lead to higher conversion rates.
You can also incorporate multimedia into your blockchain campaigns. Doing so can make your content more engaging and help you rank higher in the SERPs.
3. AI Will Be Everywhere
As more businesses integrate artificial intelligence into their operations, businesses will likely start to rely on it for their SEO strategy as well. AI, such as chatbots, is a great way to stay connected with your customers and keep your marketing consistent.
Chatbots are also great for automating specific tasks, such as responding to leads who fill out a contact form or search for certain keywords. They are also a great way to remain consistent with your branding as they can respond to customers 24/7.
You can choose to build your own chatbot, purchase one, or integrate one into your website. Building a chatbot isn’t the easiest task, but thankfully, you’ll find tons of apps and tools now that can help you get it done in a breeze.
4. Virtual Reality Is Coming
Two years from now, virtual reality (VR) is expected to become a major trend in digital marketing. What’s interesting about VR is that Google changed its algorithm to make VR content more appealing to users by including it on the first page of search results.
VR works best for B2B businesses looking to promote their products or services and use VR to educate customers. If you plan on using VR as part of your SEO strategy, make sure that you have a VR headset and the software needed to create VR content. You can also check with your SEO company to see if they offer VR services.
5. More Focus on Video Content
Over the next five years, video content is expected to gain more attention, so businesses should try to include video in their strategy. Most online users prefer video content to other types of content, such as plain text or images.
This is likely because videos are more engaging and keep users on the website longer. Video content could help improve the number of time users spend on websites, leading to more conversions.
6. More Transparency in Marketing
As people are getting better at identifying marketing tactics meant to deceive them, SEO trends have also had to change. So now and in the next few years to come, you’ll be seeing a lot more transparency in marketing.
With so many fake news and clickbait articles currently in circulation, people are getting smarter and are less likely to trust advertisements. Because of this, your marketing strategy will need to be more transparent.
One way to do this is to include more third-party endorsements on your website. You can also include testimonials from real customers on your website and other marketing materials.
You can consider including your contact information on your website as well. This can help to build trust with visitors and increase your conversion rates.
Top SEO Trends of 2022— Revealed
When it comes to SEO trends, things are constantly evolving.
From artificial intelligence to VR, there are many new digital marketing trends that businesses should be aware of. And as mentioned earlier, if you want to succeed in the future, it’s essential to keep up with these trends and implement them into your SEO strategy as soon as possible.
Want to keep learning about effective marketing strategies for your business or other similar posts? Keep exploring the rest of our blog for more!